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Coke BottlesI’ve written previously about discoveries of alcohol in Coca-Cola and Pepsi and also how ingredients that have been linked to cancer have been removed from these drinks in the US, yet are still used in other countries across the world. Now, a new study shows that drinking fizzy and sugary drinks for just a month alters body chemistry, making it more difficult to lose weight…

Drinking sugared fizzy drinks for just a month changes the body permanently so it’s more difficult to lose weight.

The soft drinks don’t just pile on the pounds because of the calories in them – they alter the way your body burns fuel.

Your muscles grow to ‘prefer’ sugar to fat as a fuel, and thus losing weight becomes harder.

Drinking sugary drinks could be even more harmful than previously thought.

Soft drinks alter the way our muscles burn fuel preferring sugar over fat which makes the pounds harder to shift.

And worryingly this effect lasts long-term which can raise levels of blood glucose leading to diabetes.

Dr Hans-Peter Kubis, of Bangor University, said: ‘This study proves our concerns over sugary drinks have been correct.

‘Not only can regular sugar intake acutely change our body metabolism; in fact it seems that our muscles are able to sense the sugars and make our metabolism more inefficient, not only in the present but in the future as well.

‘This will lead a reduced ability to burn fat and to fat gain. Moreover, it will make it more difficult for our body to cope with rises in blood sugar.’

Dr Kubis warned the drinks can compromise long term health and, when in need of refreshment, people should reach for water instead.

His researchers also showed isolated muscle cells identify and respond to the sugary diet, and switch how they use the fuel.

The move to an inefficient metabolism was seen in male and female participants who were lightly active, and drinking soft drinks for just four weeks.

These factors show that regular use of sugar sweetened soft drinks drives alterations in muscles similar to those found in people with obesity problems and type 2 diabetes.

Dr Kubis said: ‘What is clear is our body adjusts to regular soft drink consumption and prepares itself for the future diet by changing muscle metabolism via altered gene activity – encouraging unhealthy adaptations similar to those seen in people with obesity problems and type 2 diabetes.

‘Together with our findings about how drinking soft drinks dulls the perception of sweetness, our new results give a stark warning against regularly drinking sugar sweetened drinks.’

In the study 11 people in their twenties took part in a sugar sweetened soft drink supplementation for a month and before and after had their blood and muscle tissue as well as their whole body metabolism and composition tested.

Genes and proteins important for fat and sugar metabolism were analysed and blood sugar and fats assessed.

As it turned out metabolism shifted towards sugar away from using fat and genes for inefficient sugar metabolism were activated and a particular factor which is known to be crucial for genes of aerobic metabolism was reduced. Moreover the subjects gained fat and blood sugar was elevated.

Dr Kubis said: ‘What we found is that it is not the sugar in itselt that puts on weight but the way it gets the body to store more.
‘This would relate to all kinds of soft drinks with a high sugar content, including fruit juices. [Remember – not all juices are the same!]

‘It was a small study because it is difficult to find young people who have not previously been exposed to a lot of soft drinks and who are willing to undergo muscle biopsies.

‘But we are now hoping to carry out a bigger study with more particpants over a longer period of time.’

He has been campaigning for the government to take action to address the problem of soft drink consumption.

Added Dr Kubis: ‘Clearly taxation on sugary drinks is overdue. This money could be invested in the NHS where it is urgently needed to treat people with obesity problems and diabetes.’

Please Sponsor My Year Without Beer

Never mind the Olympics, 2012 is my Year Without Beer! I am spending all 366 days of this leap year alcohol free in an attempt to raise money for 2 charities that are both very close to my heart.

If giving up all alcohol for a year isn’t enough of a challenge to make you dig deep and show your support, I also plan to run 500 miles! As part of my running challenge I am signed up to run a quarter marathon, 10 mile road race (Great South Run) and 8 mile off road challenge (The Grim Original).

If you want to show some love them please donate to my year without beer and give your support to one of these fantastic causes:

  • To donate to Cancer Research UK please click here to visit my just giving page or donate by text – send AYWB66 and the amount to 70070. For example, texting “AYWB66 £5″ will donate £5.
  • To donate to the Cystic Fibrosis Trust please click here to visit my just giving page or donate by text – send AYWB55 and the amount to 70070. For example, texting “AYWB55 £5″ will donate £5.