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I posted on Sunday about Change4Life’s first alcohol campaign. The nationwide Change4Life campaign warns people that drinking slightly over the lower-risk alcohol guidelines can seriously impact long-term health. The TV ad highlights that regularly drinking about 2 large glasses of wine or 2 strong pints of beer a day, triples the risk of developing mouth cancer and doubles the risk of developing high blood pressure.
Change4Life states that more than 9 million drinkers in England are potentially putting their health at risk by regularly drinking above the recommended guidelines.
A new survey, conducted by YouGov in December, reveals that most people are unaware of the serious illnesses caused by drinking more than the NHS recommends. For example, 85% of people did not realise it increases the risk of developing breast cancer; 66% the risk of bowel cancer; 63% the chance of pancreatitis; 59% the risk of mouth, throat and neck cancer; 30% the risk of high blood pressure and 37% did not realise that it reduces fertility.
Secretary of State, Andrew Lansley said:
“It’s crucial we support people to know about how drinking too much poses risks to their health and how they can take control of their drinking.
It can be easy to slip into the habit of having a few extra drinks each day, especially when drinking at home. But there can be serious health risks. Don’t let drinking sneak up on you.
That is why I am launching this campaign, to alert people that it is not just binge drinkers that damage their health. There are simple ways we can all cut down how much alcohol we drink if we need to.
Change4Life is a fantastic, well known campaign, that has already helped a million families around the country. I want to expand it beyond eating well and moving more, so people look after themselves and really do live longer.”
Personally I am not sure this TV ad will make any difference at all to the health of our nation, but I would be happy to be proved wrong…
Give a Pint to Charity!
For those of you looking to support my Year Without Beer, here are a couple of options…